Wednesday, October 13, 2010

lay it down - lloyd

Lloyd is back with a fourth studio effort entitled "king of hearts". This will be his first effort on the Zone 4/Interscope imprint. Seems like a smart move for Lloyd because polow da don is very involved in his artist's careers and giving them the best singles. The Zone 4 roster is young and diverse (Keri Hilson, Ester Dean, Roscoe Dash, Lloyd, etc) so they've got a built in audience there. Keri and Ester are responsible for writing a fair number of songs between the two of them for artists like Britney, Christina, Rihanna, Usher, Mary J Blige, etc.

The first single from the album is called "lay it down". The song features a Patti LaBellle Sample and has a nice beat to it. It centers around a guy telling his lady that he wants her to lay down in bed and get amorous with him. I do like the part at the 2:00 mark where he references safe sex. The song is about 1 octave too high. If he could bring it down a bit, it might have more resonance with the listeners because they could understand every word that he was saying and it would be a bit smoother.

In the video Lloyd and his female companion decide to go out for the evening. As they're making their way through the party Lloyd has a quick toast with Keri Hilson and Polow Da Don at the 1:15 mark.
He meets back up with his date around the 1:50 mark to flatter her with coquetish overtures.
At the 2:31 mark Lloyd decides to do the shoulder bounce, made famous by '90s rnb group Total.
After the party, they come home to an orchestra in the foyer of their residence. She walks past the orchestra like this is oldhat for them and something that she is used to seeing on a daily basis (though, most people don't have an orchestra in their foyer...)
The video is good overall, the song is a strong lead single and Lloyd looks great. If this single is any indication, the album is definately going to be worth a listen.

1 comments:

Kitty said...

I love Lloyd! He looks so different without his hair. Can't wait for the new album. :)

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